Showing posts with label writing for magazines. Show all posts
Showing posts with label writing for magazines. Show all posts

Wednesday, May 4, 2011

One of the downsides of freelance writing: Life Envy


Today I went to visit a gorgeous country farmhouse. Big, light-filled kitchen. Fireplace in the monastic dining room. Verandahs on three sides. Chickens, ducks, horses, and a Border Collie. A studio. Old, rustic stables. Acres of green paddocks as far as the eye could see. Your basic rural dream. 

I wasn't just there to visit. I'm writing the house up for an interiors magazine. I don't do house stories that often these days, but I love them for the opportunity to step into someone else's life for a little while. Though there is a certain amount of Life Envy that can go along with that opportunity. I wrote about it in this guest post, which first appeared at Mother Hoot in September last year.


One of the worst things about being a freelance writer is the ‘life envy’ that can ensue. It’s bad enough simply flicking through the pages of a glossy lifestyle magazine – imagine actually visiting those houses, soaking in the dreamy views, lolling on the designer sofa…and then climbing back into your own trashed people mover and arriving back in your own life.

Some months ago, I visited a sublime modernist fantasy perched high on a rolling hill with vistas out to the ocean. There was even one of those infinity pools (not sure how you feel about them but, for me, the idea of swimming to the horizon without encountering marine life is extremely attractive). Soft music played as I tip-toed across the wide, timber floorboards, admiring the stonework on the floor-to-ceiling fireplace. Wide cedar bi-fold doors tempted me out to broad veranda, where jasmine twined a scented path to the sky. Lawn, like a verdant green carpet, ran down to the dam where picturesque white ducks splashed about.

Seriously? People live here? How do they ever leave?

The home belonged to a young couple from Sydney, who enjoyed it as a weekender. They rented it out to those who could afford it. And they let me through the door to share a glimpse of it with the readers of the magazine I was writing for.

I drove away, down a winding country lane, past fields of mooing cows and, within 10 minutes, was back at my place. A slightly tired cottage made of fibro. I turned off the car, listening to the engine die away, thinking of what I’d left behind.

And then my family burst out the front door, thrilled to see me after a three-hour absence. And what I’d left behind dimmed to a pleasant memory.

It doesn’t matter where you live, really. The best home is your home.

If you'd like to know more about writing house features, visit In My House, the blog of my lovely friend Catherine Shields, an art director and writer whose work features regularly in Australia's best home magazines. She shares the background stories of her 'house shoots', as well as her vast knowledge of all things interiors. The image shown above is from one of her own projects. And she loves questions.

Wednesday, March 2, 2011

Finding the right approach for writing

I'm going to answer a question today. I'm not usually one for doing that, preferring, as we all know, to ask them. But it's a slow news day in the Fibro and I'm scratching around for a post. So...

When I ran my interview with Mia Freedman on Monday, Gill from Alice Becomes (great blog incidentally by Gill and Nic from Our Park Life) asked the following question in the comments:

"I would love to know your thoughts and how you balance and differentiate between separate styles of writing? Similar to Mia's point of view?"

Mia's point of view, just to refresh your memory, was this:

"Every type of writing I do - from Twitter to books - is different. It requires a slightly different approach and, often, a different tone. Since I'm constantly flitting between social media, Mamamia, my column and books, I barely even have to think about it now. Although, books can be a bit of a gear shift. You need to lengthen your concentration span, which is reduced constantly by tweeting and blogging."

I do agree. Magazine writing requires voice + objectivity. You are writing for a large, faceless audience who have certain expectations about what they will see in that particular publication. There will be a certain vocabulary that will resonate with that demographic (and you must never forget that each magazine has a specific demographic) and you may find yourself using such terms as 'BFF' and 'vajazzle', which you would not generally use. You must also in feature writing make room for expert voices, weaving them in and out, providing a balanced view of whatever your subject may be. Having said that, the essential tenor of the article must remain true to your own style and voice. Easy, huh?

Writing for a personal blog, on the other hand, requires intimacy. Here, it is all about your voice. This is what I love about it. You can truly give voice to your own voice in a way that you can't when you have an editor, a specified readership and others to please.

Twitter and other social media has been very good for my writing in a strange way. While it is not good for the attention span (I agree 100 per cent with Mia on that), it is superb for clarity. Getting a cohesive message into 140 characters can be a challenge and is a simple way to spot waffle at 20 paces. As for Facebook, there is an art to an excellent status update... one which I'm still learning.

Now for books. Ah yes. So many words. With non-fiction books, I usually break it down into chapters, write each as I would approach a long magazine feature and then work out where I've repeated myself so that I can cross-reference and double check. Fun.

Fiction, on the other hand, is a whole different kettle of fish. It comes back to voice - presenting your story in your own words - but also creating characters with their own voices. Not easy. There's also a lot of persistence involved. As discussed, I am not a plotter (though I am rapidly appreciating the value of having a map through a story), so I tend to just start and see what will happen. I find that fiction requires long periods of thinking followed by short bursts of activity. I put down 1000 words here and 500 words there, and then ruminate for a while before banging out another couple of thousand words. I know that many experts say that the best advice is to write every day, but my thinking on that is that I do - just not always on the same project. Perhaps this is why my fiction remains unpublished...

I also write for other websites, do corporate work (including newsletters and media releases), and write advertising copy. All of which require different approaches again (which we might go into a different day as I'm getting sick of the sound of my own voice here...).

So, yes, I am constantly switching between forms, but each has a quite specific approach. Sometimes I do find myself wishing that my next magazine feature was 140 characters long - but I have to say that writing short can be a lot more difficult than writing long. Less room to cover up if you get it wrong.

The one thing that carries over in every form of writing is discipline. Mostly, the discipline to do it.

{image: Natashanb/Tumblr}

Wednesday, February 16, 2011

Tips for writing features #5: Stick in the middle

Despite my best intentions, I did nothing useful today. I made a few phone calls, collated a few notes, sent a few emails. Anything but face the article that needed writing. It sat there, looming large, dark, silent, brooding.

It wasn't the Muse I was waiting on. It wasn't a format, or a fact, or a quote. It was a beginning.

Find the beginning for a story and you'll find the story. I've written before about armpits and angles. About navigating your rowboat in a straight line through a sea of ideas. All of which is just fabulous in theory. But sometimes it just doesn't happen.

So what's a girl to do?

You start with what you know. What I know, for this particular story, is the middle. I have already decided that it will be an intro/q&a/ending format. I don't know the intro. I don't know the ending. But the middle - well, that's a matter of wrangling my questions and quotes into submission.

This I can do.

Hopefully, once it's done, an intro and an ending will have suggested itself. Simple, really.

Now all I have to do is to do it.

{image: via WeHeartIt}

Wednesday, January 12, 2011

The Devil's in the details

When I was a hapless cadet journalist, back in the day, I learned two major things: how to get to the publisher's office rain, hail and snow after being sent on countless errands by the Editor-In-Chief, and that if I was to succeed in journalism I need to get two things right: names and phone numbers.

I had cause to remember this vital piece of advice this week when I received an email from my Jedi Writer friend (you may remember her from this post, where I was trying on some Obi-Wan robes). "Oh My God," she wrote. "I've been trying to contact you and realised only today that I had your number wrong."

It transpired that she has been sending me text messages for the last few months, none of which I have received. Instead, they have been going to a poor woman named Rose, who must have been very confused (but not confused enough to text back that the Youngling had the wrong number). Finally, the Youngling tried to call me. And got Rose. Who'd never heard of me.

The Youngling took my number down with great care when I emailed back.

I learned my own lesson about this the hard way. I was working for a well-known women's mag and had interviewed the two Funny Men of Radio du jour: Tony Martin and Mick Molloy. I had been nervous about the interview because they were smart and humorous and known to run rings around interviewers. All went well. Right up until the point where the article was printed.

The headline: Martin & Malloy. In 54 point type.

I was not responsible for putting the headline on. In fact, the name was spelt correctly throughout the text. But I'd seen that headline before it went to print. All the sub-editors had seen it. The editors had seen it. But because it was in such big, black, bold type, none of us had really looked at it.

Mick Molloy did not miss the fact that his name was incorrectly spelt. In 54 point type. With my byline on it. And used it as fodder for a particularly humorous radio segment at my expense - it seemed to go on for an hour, but was probably three minutes or less. I only know it was humorous because other people were laughing. I was sobbing into my keyboard at that point.

Do I take particular care over the spelling of names? Oh yes I do.

Which is not to say that I didn't have a recent near-miss. I spelt the name correctly, yes. But failed to check whether the person about whom my interviewee was speaking was male or female. Unisex name, oh yes it was. Female? Oh no he wasn't.

Fortunately, that particular disaster was averted in a second draft. But it reinforced the importance of the details. And made me take a long hard look at my Obi-Wan robes. Methinks they should go to the back of the wardrobe for a while...
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